SOCIAL MEDIA ADVERTISING: NEW AVENUE TO EXPAND BUSINESS: PART 2

GET YOUR IMAGE RIGHT

-Secret behind success on social media platforms 

It is rightly said that – ‘a picture is worth a thousand saying’. That is why Facebook shelled out $1 billion for Instagram, Yahoo doled out $1 billion for Tumblr- a photo essay blogging platform. Here are the various ways in which a business flourishes in social media platforms:

ARREST THE ATTENTION

  • Today, the attention span of an adult on the Internet ranges from 2.8 seconds to 8 seconds. Therefore it is very important for brands to attract consumers within that period. It is said that mind processes images 60,000 times faster than plain text. Therefore visuals are the best bet for any company whether start-ups or well established brands.

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